Adversitement
Coca-Cola Makes a Splash in India's Ready-to-Drink Tea Market with New Launch
Published On : 2023-11-23T17:23:13+0530 [ IST ] |
Author : Amit_Rahangdale
Home
Health
FOOD
Coca-Cola Makes a Splash in India's Ready-to-Drink Tea Market with New Launch
India :
Coca-Cola India on Wednesday said it is foraying into the ready to-drink tea beverages segment with the launch of 'Honest Tea'.The brand is owned by Honest, a subsidiary of the Coca-Cola Company. The organic green tea for the product will be sourced from Kolkata based Luxmi Tea Co Private Ltd's Makaibari Tea Estate, company officials said.
An MoU in this regard was signed between the two companies at the seventh edition of the Bengal Global Business Summit (BGBS) here. The idea behind the launch was to provide consumers with wider beverage options, a senior official of Coca-Cola India & Southwest Asia said. The iced green tea will come in Lemon Tulsi and Mango variants, he added.
Brief:- In a strategic foray into the thriving ready-to-drink tea marketplace in India, Coca-Cola has unveiled a brand new beverage, expanding its product portfolio to seize a percentage of this hastily growing phase. The circulate underscores the corporation's adaptability to transferring client alternatives and its commitment to exploring various market opportunities.
The newly released geared up-to-drink tea is placed to cater to the discerning taste buds of Indian consumers who an increasing number of searching for convenient and revolutionary beverage options. Coca-Cola's entry into this marketplace alerts a recognition of the huge demand for on-the-move tea-based beverages in the u . S . A .. The beverage giant's task into the prepared-to-drink tea space is subsidized by thorough marketplace research and an information of the particular options of Indian consumers. The release aligns with the organisation's approach to diversify its product offerings and seize a broader audience in one of the international's fastest-growing beverage markets. As competition inside the ready-to-drink tea phase heats up, Coca-Cola's entry is anticipated to stimulate further innovation and raise the overall client experience. The beverage is predicted to be to be had broadly, tapping into Coca-Cola's giant distribution community to reach clients throughout city and rural areas. Industry specialists are closely watching the reception of Coca-Cola's new equipped-to-drink tea, as it marks a tremendous flow within the beverage landscape. The agency's potential to resonate with the tastes and alternatives of Indian purchasers in this category ought to pave the manner for destiny tendencies and expansions inside the ever-evolving beverage market.Source : The Economics Times
Tags : India , Ready-to-Drink Tea , New Launch , Market Entry , Coca-Cola ,
Summary : Coca-Cola ventures into India's ready-to-drink tea market with the introduction of a new beverage, signaling a strategic move to diversify its product offerings in response to evolving consumer preferences.
Adversitement