Reviving tradition: The remarkable comeback of 'Udupi sarees'

Published On : 2024-11-25T13:59:12+0530 [ IST ] | Author : Mayur_Tembhare
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The Mangaluru chapter of the Indian National Trust for Art and Cultural Heritage (INTACH) hosted a talk on the ‘Revival of Traditional Weave: Udupi saree’ at the Kodial Guthu Centre for Art and Culture on Sunday.

Mamatha Rai founder of Kadike Trust and keynote speaker shared her inspiring journey of reviving the Udupi Saree. Kadike Trust works closely with weavers in Udupi and Dakshina Kannada districts to preserve and rejuvenat

Mamatha recounted her transition from being a science professor to becoming a passionate advocate for the Udupi Saree.

She elaborated on the trust’s holistic approach to revival which includes extensive research, confidence-building within weaving communities, training programmes branding and awareness campaigns.

These efforts led to a remarkable transformation: the weaving tradition now enjoys a growing market recognition through aGeographical Indication(GI) tag and an assured steady income for the weavers. Younger generations are increasingly embracing the craft

“Today Udupi sarees are steadily regaining their rightful place in our cultural fabric,” she said.

Subhas Chandra Basu Convener INTACH Mangaluru Chapter Sharvani Bhat and others were present. Mamatha Rai was felicitated for her contributions to heritage preservation.

World Heritage Week celebrations will conclude with a photo exhibition on ‘Kattes in Mangaluru’. The exhibition will be open to the public at the Kodial Guthu Centre daily from 11.00 am to 7.00 pm from November 25 to 30

Source : Reporters From Sunrise Chronicles

Tags : Sunday , Mamatha Rai , Sharvani Bhat , Convener , weaversindian national trust , craftfounder ofkadike trustand keynote speaker , The , When , Trustand , sareekodial guthu centre daily ,

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