Adversitement
Recognizing the Rise of Regional Digital Content Creators: Highlights from the National Creators Award 2024
Published On : 2024-03-17T12:33:48+0530 [ IST ] |
Author : Mayur_Tembhare
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The recently-held National Creators Award 2024 emerged as a significant milestone in recognizing the burgeoning talent of digital content creators across India. Resembling the Padma Awards for social media, this inaugural event showcased a refreshing array of nominees and awardees, predominantly hailing from non-major metros and even remote districts.
Prime Minister Narendra Modi's presence at the Bharat Mandapam Convention Centre in Delhi added gravitas to the occasion, underscoring the government's acknowledgment of the transformative role played by digital creators in shaping public discourse and cultural narratives.
Among the standout awardees were individuals who have carved out niches in diverse domains, each contributing uniquely to the digital landscape:
- Best storyteller: Keerthika Govindhasamy captivated audiences with her blend of storytelling and archaeology, shedding light on forgotten aspects of Indian history.
- Disruptor of the year: Ranveer Allahbadia's entrepreneurial journey inspired countless individuals to venture into the world of content creation, albeit with occasional frivolity.
- Green champion award: Pankti Pandey, an ex-ISRO scientist, demonstrated a commitment to environmental sustainability through her waste audits and advocacy.
- Best creative for social change: Jaya Kishori, known as the modern-day Meera, offered fresh perspectives on traditional epics, resonating with audiences seeking meaningful engagement.
- Most impactful agri creator: Lakshya Dabas utilized digital platforms to disseminate valuable insights on agricultural innovation and natural farming practices.
- Cultural ambassador of the year: Maithili Thakur's rendition of folk music in multiple Indian languages endeared her to audiences nationwide, celebrating India's rich cultural heritage.
- Tech creator: 'Technical Guruji' Gaurav Chaudhary pioneered tech content on YouTube, bridging the gap between technology enthusiasts and the masses.
- Swachhata Ambassador Award: Malhar Kalambe's initiatives in organizing clean-up drives underscored the importance of community engagement in environmental stewardship.
- Best Creative Creator (Female): 'Aiyyo' Shraddha's comedic prowess resonated across generations, offering a lighthearted escape amidst societal challenges.
- Best Creative Creator (Male): RJ 'Baua' Raunaq's transition from radio to video content demonstrated his adaptability and influence in the digital sphere.
- Best Creator in Food Category: Kabita Malhar's DIY cooking tutorials made culinary arts accessible to homemakers, albeit with occasional emphasis on traditional gender roles.
- Best Creator (Education): Naman Deshmukh's efforts in demystifying tech-related subjects underscored the potential of digital platforms for skills-based learning.
Additionally, the event recognized emerging talents such as 'Triggered Insaan' Nischay for gaming content and micro and nano creators like Aridaman and Piyush Purohi, who highlighted niche topics with a regional focus.
In essence, the National Creators Award 2024 heralded a new era of inclusivity and diversity in digital content creation, amplifying the voices of regional creators and fostering a more vibrant and representative digital ecosystem.
Source : Business Line
Tags : regional narratives , digital content creators , National Creators Award , storytelling , Agriculture , Technology , regional talent , Entrepreneurship , green living ,
Summary : The inaugural National Creators Award 2024 celebrated the diverse contributions of digital content creators from across India, echoing the growing recognition of rural and small-city talents. Held in Delhi and graced by Prime Minister Narendra Modi, the event showcased a range of creators making waves in various domains, from storytelling to agriculture and technology. Noteworthy awardees included Keerthika Govindhasamy for her innovative approach to Indian history, Ranveer Allahbadia for his entrepreneurial spirit, and Pankti Pandey for her advocacy of green living. The event underscored the transformative potential of regional creators in reshaping narratives and inspiring communities nationwide.
Adversitement