Path ahead for Meerut’s sports goods industry

Published On : 2024-12-02T09:24:46+0530 [ IST ] | Author : Mayur_Tembhare
Reading Time : 2 mins
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The sports goods industry post Covid is facing a consumer-centric future. It is at the crossroads trying to use technology at the same time be a part of human experience like never before. It is being shaped by emerging markets, sustainability initiatives and a growing demand for personalized

Of these 9,878 are registered Sports manufacturing units 3781 are MSME and the industry boasts a turnover of 1,500 crore. Inflatable balls, cricket bats, hockey sticks and gym equipment amount to major exports to countries like USA UK Germany and France.

The trillion-dollar economy initiative by CM Yogi Adityanath will be a milestone in our nation’s development indicator in turning around a BIMARU state to a model growth engine state. Meerut’s sports goods industry needs an upgrade if it can compete and contribute to the visions of a trillion

One big issue which requires immediate attention is the procurement of raw materials. We must develop a mechanism to provide English and Kashmir Willow wood by quota management system which can help every manufacturing unit to reduce the cost of procurement. The industry also needs facilitation of land acquisition at reasonable prices through revised zoning regulations and incentives for developers to promote logistic hubs and also for expansion

High quality customised and sophisticated sports equipment like smart wearables performance enhancers smart, competitive durable products are the need of the hour which in turn require better research and design, manufacturing of high quality products with better and newer raw materials at the same time keeping in mind durability

The industries try to keep up with growing demand for better sports goods. More rigorous testing is needed for meeting safety and quality standards. Cost issues have to be kept in check at the same time while maintaining competitiveness and being responsive to the demands of the

Many domestic products manufacturers like SG, SS BDM Yash industries Vicky sports Spartan Sports Vines Enterprises are trying to keep up with domestic demand of sports equipment across India to States like Karnataka Tamil Nadu

The absence of strong Indian brands or brands from Meerut also fails to justify added costs and manufacturers’ investments in better raw materials. Building strong brands will also foster trust and loyalty and attract new customers who can pay for higher costs of quality products.

The Meerut sports industry is also plagued by various labour-related challenges in a globalised competitive market. Simplified labour laws along with tailor-made support systems for MSMEs can help navigate the situation. They often face challenges related to labour laws including compliance burdens and limited access to legal support. These issues can hinder operational flexibility, increase costs and st

(Writer is a divisional commissioner in Meerut)

Source : Reporters From Sunrise Chronicles

Tags : France , Some , These , It , High , More , English , Vines Enterprises , Several , likerequire fixing mainly pertain ,

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