Just days after Donald Trump’s tariff announcement, Canada has this ‘problem’ with Google
Published On : 2024-11-29T19:36:18+0530 [ IST ] |
Author : Mayur_Tembhare
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Canada's Competition Bureau has filed a landmark lawsuit against Google alleging the tech giant systematically manipulated the online advertising market to maintain its dominant position, potentially forcing the company to divest two of its keyadvertising
The move comes just days after President-elect Donald Trump announced that he plans to impose tariffs on Canada in addition to China and Mexico.
The antitrust watchdog accused Google of abusing its market power through anti-competitive practices including providing preferential access to its own ad inventory and deliberately disadvantaging rival platforms.
The lawsuit seeks not only the divestment of two ad tech tools but also a financial penalty to promote compliance with competition laws.
Google has vigorously contested the allegations arguing that the online advertising market remains intensely competitive with ample choices for buyers and sellers. Taylor emphasized that the company's advertising technologies help websites and apps generate funding while enabling businesses to reach new
The Canadian lawsuit parallels ongoing antitrust efforts in the United States where the Department of Justice is pursuing a similar case against Google's advertising business.
Matthew Boswell Canada's Commissioner of Competition stated that Google's conduct has prevented rivals from competing on merit, ultimately harming Canadian advertisers publishers and consumers.
The case signals escalating global regulatory scrutiny of big tech's market practices potentially setting a significant precedent for future digital marketplace regulations.
Source : Reporters From Sunrise Chronicles
Tags : Commissioner , Competition Bureauhas , Dan Taylor , Global Ads , President , google , Canada , adtech giant systematically manipulated theonline advertising marketto maintain , canadianonline advertising market remains intensely competitive , Investigators ,
Summary :
Canada's Competition Bureau has filed a landmark lawsuit against Google alleging the tech giant systematically manipulated the online advertising market to maintain its dominant position, potential
